How to Create a Special Atmosphere For Your Restaurant
Wednesday, December 30, 2009When deciding on how to create a down home atmosphere for your bar or restaurant, you need to consider several factors.
Take your average steak house for instance. If you remember, they usually have an earthy atmosphere that makes you think, “I’m about to eat some dead cow. YUM.” I’m not sure what it is about steak houses, but the ambiance that they provide gets you ready to eat dead animal flesh.
But what about the furniture? In 9 out of 10 instances, the furniture is simple wooden chairs and tables with a dark finish. In fact, the overall mood of a steak house is geared towards people with “common” tastes who want to eat big. By eat big, I mean to say they want to have a night on the town and have a good meal. Your average Joe is going to spend his money at a fancy steak house before going to a fancy French restaurant.
It is for this reason that steak houses are so popular. They are not intimidating whatsoever. After all, what red blooded American doesn’t like steak?
But getting back to the furniture, go to any steak house in your city or town and you’ll see what I mean. Wooden tables, wooden chairs, wooden everything. The servers probably wear cowboy boots and denim uniforms.
If you want to spend a bit more money and include some nice upholstering on your furniture, make sure you stick with darker colors. The last thing you want is to have a steak house that looks like it was attacked by the Easter bunny. Instead, go for hardwood furniture made from woods like mahogany and oak. If you have control over the type of finish, go DARK.
If you don’t want to go with any of those hardcore woods and prefer to use something lighter instead, I recommend you go with bamboo. Bamboo is a very strong wood which is also very light, both in color and in weight. But aside from that, bamboo is just plain cool.
While yes, it may be off putting to some of the meat and potatoes crowd, it will give your restaurant that buzz factor. In general, any excuse you can give people to talk about your bar or restaurant that doesn’t have to do with finding discarded body parts in the food is good publicity.
If you’re feeling especially brave, and have a couple extra dollars to throw at your furniture budget, you could consider going with some fancy metal stuff. Shiny chrome, everybody likes shiny chrome! Just imagine the scene: customers walk into your steak house which looks perfectly normal from the outside. When they walk inside, they hear loud techno music, see flashing lights and reflections from all the chrome table tops and furniture!
You could call your restaurant The Boom Boom Steak House! Reservations for two?
Click the link for a furniture blog: Commercial Bar Furniture.
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